After a thorough communication with my client, I understood that she wanted a minimalist style for the website of her startup consulting company. Therefore the task was to create a website that could functionally present detail contents and also adaptable for future extensions such as scheduling the appointment and embedding CTA. Client also required the website to be easy to manage for daily updates. To meet those requests, I used XMind to categorize main contents into functional units and to build logic connections between them.
After reaching consensus with client on the XMind sitemap, I created the wireframe using Adobe XD, where contents were organized in layout with media elements. Wireframe also allowed clients to click through different pages to review how specific functions worked such as emails, blogs, videos, whitepaper, etc.
For website development, I chose SquareSpace over WordPress for its visualized and easy-to-use nature, which matched better with the client’s need. I developed the website into three different styles based on the sitemap and wireframe and clients loved them all. Eventually, we settled on one design with huge font and footage video highlighting the company’s branding. The visualized platform of SquareSpace indeed helped to ease clients’ worries about lacking IT expertise, and I provided training for their team on how to do updates and maintenance.