This project was to create a brochure temple that could be modified to incorporate various products from client’s company. So I created a systemic guideline for fonts, size, description highlight, paragraph separation, quotes, bullet points, tables, icons and combined examples.
After creating the guideline, I focused on color, shape and layout. Their original company colors were too dark, so I slightly enhanced the color tone and decreased the opacity so that they appear more delightful and readable when overlaid with each other. Their old brochure consisted of long lists of dense words, which I broke down to different pages and left more space to rest eye.
The middle version is the one that client liked the most and eventually developed as the final product. I used transparent parallel shapes to highlight important information and also used high resolution images of instruments as background. The red color in their logo was very eye catching. So I used it to brighten the brochure and catch attention.
The layout of this template is different from the other two. To help users to better navigate, I created a sidebar on the left to summarize information with detail contents displaying on the right. Stable triangle shapes were used as surrounding decorations, which could direct attention toward the center content. The strong brand color was applied on the title and quotes to catch attention and a softer light gray color was used for the rest of text for easy reading.