UX Strategy & Research
Conversion-Focused UI
Design Systems & Visuals
design makes difference
Portfolio
UX Strategy & Research-Driven Features
Conversion-Focused UX/UI Components
Design Systems & Visual Communication
LISTENER. THINKER. DOER.
Hi there! I’m Ophelia — a Boston-based UI/UX, web, and digital designer. Originally from Guangzhou, China, I moved to Boston at 13 and later became a U.S. citizen.
For the past 10 years, I’ve focused on designing portals and website features that improve lead generation, sales, and user experiences. I leverage usability testing, accessibility standards, A/B testing, and Google Analytics data to create customer-centered digital experiences that meet evolving business goals while building trust and strong brand perception.
User-friendliness, to me, extends beyond the end-user — it’s also about seamless collaboration. I quickly adapt to tools like Figma, InVision, Trello, Confluence, BrowserStack, BugHerd, and Adobe Creative Suite, streamlining communication across design, development, and business teams to ensure successful project delivery.
Design is my passion. I’m driven to help companies strengthen their brands and create intuitive, human-centered digital spaces. For me, design is not just a career—it’s a way of thinking. In my free time, I enjoy learning new design tools, sketching, and advancing my UX skills. I recently earned my UX Certification from Nielsen Norman Group (ID# 1031478), always believing that great design goes far beyond aesthetics to make meaningful, lasting impact.
Experiences
City of Boston – Department of Innovation & Technology . UX/UI Designer
Curry College – Web Design & Development (Figma) . Adjunct Instructor
Shorelight . Senior UX Designer
Advoqt Tech . UI/UX Designer & Web Developer
Web Design Boston Agency . Web Designer
City of Boston – Department of Innovation & Technology | 2026 – Present
UX/UI Designer
At the City of Boston’s Digital Service team, I contribute to the design of accessible, user-centered civic services that support diverse community members across the city. My work focuses on transforming complex regulatory and operational processes into clear, intuitive digital experiences.
I design detailed user flows, wireframes, and high-fidelity interfaces in Figma while aligning with established municipal design systems and accessibility standards (WCAG AA). Working closely with product managers, engineers, and policy stakeholders, I help ensure that public-facing services are inclusive, compliant, and easy to navigate—especially for users who may face language, technical, or accessibility barriers.
Curry College | 2026 – Present
Adjunct Instructor – Web Design & Development (Figma)
I teach a studio-style course focused on modern UI systems, responsive design, and production-ready workflows using Figma. My goal is to bridge the gap between academic design thinking and real-world product execution.
Students learn how to build scalable component systems using Auto Layout, constraints, and variants, while emphasizing clean file structure, accessibility, and developer-ready handoff. Through critiques, live demos, and recorded walkthroughs, I help emerging designers strengthen their systems thinking and build confidence with professional design tools.
Shorelight | 2019 – 2025
Senior UX Designer
For the past six years, I’ve worked as a Senior UX Designer at Shorelight, helping international students access U.S. higher education. My focus has been on top-of-funnel digital marketing — designing, building, and optimizing websites to enhance user experience and drive conversions. I’ve led projects such as developing the U.S. News Global Education website on WordPress, managing Shorelight.com on Contentful, and designing features including site-wide search, event registration, and school comparison. I also built and maintained Shorelight’s Figma-based design system and mapped top-funnel user flows for team presentations. Across these initiatives, I collaborated closely with cross-functional teams, refining designs through Google Analytics insights, usability testing, and A/B testing to ensure data-driven improvements and meaningful user experiences.
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Testimonials
"I had the pleasure of managing Ophelia for over 6 years at Shorelight, and she is one of the most versatile and impactful Senior UX/UI Designers I’ve worked with. She brings a rare blend of strategic thinking, strong UX craft, and executional excellence—able to move from high-level product vision to polished interaction design with ease.
Ophelia consistently elevated the user experience across every initiative, from delivering a complex end-to-end marketplace MVP to improving key marketing flows and strengthening our design system. She collaborates exceptionally well with product, engineering, and marketing teams, ensuring that her solutions are user-centered, technically sound, and aligned with business goals.
She is also a generous teammate and natural mentor, helping onboard new designers and improving our design operations and documentation practices. Her impact on both the product and the team was significant and long-lasting.
Any organization would be lucky to have Ophelia—she brings creativity, rigor, and user empathy,everything she does. I’m excited to see what she accomplishes next."
"Ophelia is an ideal colleague, always ready to collaborate. Over six years, I worked with her in building and optimizing B2C and B2B websites and print collateral for global audiences; she brings professionalism, efficiency, and creativity, no matter the project. She has a keen eye for detail and an awareness of the often small-but-crucial distinctions when producing assets across international markets. No matter the design or UX role, she'll be a dedicated contributor to any team! "
Work
UX Strategy & Research
Conversion-Focused UI
Design Systems & Visuals
I’M OPHELIA
Open to New Opportunities
I’m seeking new opportunities in UI/UX, Web Design, Research, and Design Systems, creating user-centered experiences that drive business success. If my background fits your needs, I’d love to connect!